Specs
Our advertising specifications and creative guidelines pave the way for campaign success.
Oakville
2655 Bristol Circle,
Oakville, Ontario
L6H 7W1
Montréal
1200 Papineau Ave., Suite 300,
Montréal, Québec
H2K 4R5
Salem
1 Stiles Rd., Suite 305
Salem, NH
03079
Madrid
Calle Príncipe de Vergara 108, 4º
28002
Madrid
Nudity and Sexual Innuendo: Explicit or suggestive nudity, sexual acts, or sexual innuendo are strictly prohibited.
Violence and Gore: Graphic or excessive violence, including depictions of physical harm, torture, or death, is not permitted. This includes imagery that glorifies violence or minimizes its impact.
Weapons: The display or promotion of weapons (firearms, knives, etc.) is prohibited, except in cases where the weapon is an integral part of a historically accurate or educational context, subject to review and approval by the Pelmorex Creative Director. Toy weapons are also subject to review.
Discrimination and Hate Speech: Advertising content must not promote discrimination or hatred based on race, ethnicity, religion, gender, sexual orientation, age, disability, or any other protected characteristic.
Controversial or Sensitive Topics: Advertising that exploits or sensationalizes controversial or sensitive topics (e.g., political issues, social unrest, natural disasters) is generally prohibited. Exceptions may be made for public service announcements or advertisements related to legitimate news reporting, subject to review.
Misleading or Deceptive Claims: Advertising content must not make false or misleading claims about products, services, or their effectiveness.
Inappropriate Language: Profane, vulgar, or offensive language is not permitted.
Contextual Relevance: Promotional materials should be contextually relevant to the TWN/MM environment. Content that is excessively violent, sexually suggestive, or otherwise inappropriate for our audience will not be accepted.
Emphasis on Thematic Elements: We encourage movie advertisers to focus on the thematic elements of their films, such as storytelling, character development, and artistic merit, rather than relying solely on potentially problematic visual content.
Review Process: All advertising content is subject to review and approval by the Pelmorex Creative Director.
Right to Refuse: TWN/MM reserves the right to refuse or remove any advertisement that does not comply with these guidelines.
At The Weather Network and MétéoMédia, we believe that brand safety is a shared responsibility. Our Brand Safety Guidelines are designed not only to protect our trusted environment but also to ensure that your advertising campaigns resonate with our engaged audience and achieve maximum impact. We understand that navigating guidelines can sometimes feel restrictive, but we view these standards as a foundation for successful collaboration.
We’re committed to working closely with you to find creative and effective ways to showcase your brand within our guidelines. Our team is available to discuss your specific campaign objectives and offer guidance on how to align your messaging with our brand values and audience expectations. We believe that when we work together, we can create campaigns that are both brand-safe and highly effective, ultimately benefiting both our audiences and our businesses. By adhering to these guidelines, we create a positive and receptive environment for your brand message, fostering trust and engagement with our viewers. We’re here to help you get the most out of your advertising investment while preserving the integrity of The Weather Network brand. Let’s work together to create a winning campaign.