Innovation fueled by insights
Our product suite is built in-house and powered by first-party insights and advanced analytics to enhance your marketing strategies – from planning to campaign attribution.
LandScape
Strategic planning for optimal impact
Gain valuable insights into your business and the competitive market to enhance decision-making and optimize budgets
A new level of marketing intelligence
Landscape is a business intelligence platform that provides marketers with real-world insights into consumer behavior and market trends. Analyze physical locations and visitation behaviours, to optimize strategies and target audiences effectively
Actionable insights
Access industry insights or identify location-specific trends to refine your marketing strategies
- Location analysis
- Visitation trends
- Visitor profiles
- Behavioural patterns
- Competitive environment
Enhance campaign performance and maximize your marketing budget with insights from Landscape
Intuitive dashboard access
Insights into 400k+ pre-identified locations
Pre-loaded historical data
Downloadable metrics (CSV)
Audience segments
Efficient campaigns for impactful connections
Maximize your campaign investment through precise consumer targeting
High-quality creation
Our audience segments are created using advanced geolocation technology, online behaviour and demographic insights — anonymized and aggregated to comply with the highest privacy standards
Engage with the right audience at the right time
- Geolocation insights: Target consumers who have visited specific locations using historical data to identify visitation trends and patterns
- Web & app behaviour: Reach consumers based on digital behaviour from domain and content consumption to determine purchase intent, interests, life stages and lifestyle
- Demographics: Connect with consumers through lifestyle segments based on demographics, psychographics, and behavioural trends, with access to trusted third-party partners
Enhance relevancy, drive conversions, and increase loyalty with audience segments
1.8 million locations defined within Canada
Prepackaged geolocation & online behavioural segments
Custom audience creation capabilities
Out-of-home audience segment creation
EngageFront
Canadian-built, enterprise-level DSP
Engagefront, our demand-side platform (DSP), enables you to execute multichannel marketing solutions
Full-circle solution, one platform
Our proprietary demand-side platform provides a multichannel marketing solution within a single interface to maximize efficiency and deliver results (display, mobile, video, Connected TV, digital out-of-home)
Create, activate, evaluate
Execute full-circle campaigns from planning to post-campaign reporting with support from our full-service experts, or direct dashboard access through our self-service solution
- Audience segments
- Weather-based ad triggers
- High-impact creative
- Performance metrics & optimization
- Foot traffic attribution & analytics
Execute seamless multichannel advertising strategies on EngageFront
800+ predefined audience segments
Foot Traffic Attribution reporting integration
Custom audience segment creation
No minimum spend
Foot Traffic Attribution
Bridge the gap between advertising exposure and consumer action
Identifying effective tactics for driving consumer action is increasingly important, particularly when shifting from a digital environment to a physical retail space
Measure marketing impact on real-world visits
Pelmorex’s Foot Attribution utilizes geolocation technology to analyze physical visitation and ad exposure, connecting in-store visits with brand exposure across multiple channels (digital, direct mail, out-of-home billboards & connected TV)
Evaluate your impact, optimize results
Assess the effectiveness of your marketing strategies from a comprehensive brand perspective down to individual locations to measure results and refine future strategies
- Location: Gain insights into how campaign exposure influences foot traffic at specific store locations
- Incremental visits: Evaluate your campaign's impact by measuring real-world visitation and incremental lift
- Audience: Identify segments with the highest visitation and conversion rates to refine targeting strategies
- Time: Explore the behavioural details of visitors to your physical store locations to identify trends and highlight opportunities
Harness the power of Foot Traffic Attribution to transform your marketing strategies and drive real-world results
High-confidence reporting
Detailed customer intelligence
Data-driven optimization
Maximized campaign impact
Collaborative partnership with customized solutions
Our proprietary product innovation, internal experts and dedication to quality Canadian insights continue to advance. We evolve by listening to our consumers and adapting to industry trends to ensure we provide superior solutions, service and support.