Addictive Mobility adds to sales leadership team

With a senior sales presence in Karen Wang, Addictive looks to build better relationships with its client base.

Media sales veteran Karen Wang has joined Addictive Mobility as its first sales leader.

Wang has held a number of sales position at digital media companies. She spent 10 years at Olive Media, including two years as its VP of sales. She has also held positions with Yahoo, AOL Canada (now Oath), Mamma Media Solutions and Torstar’s Toronto.com. Most recently, she served as COO and co-founder of SpaceIShare Inc., an online platform for storage sharing.

The sales lead position is new for Addictive, which was recently acquired by Pelmorex Corp.

Addictive’s managing director Naveed Ahmad said adding someone into a more senior, client-facing role was key to relationship-building. The ad tech firm has been in growth mode for the last six months, establishing new roles such as a sales director in its new Montreal office and a new VP of operations (Shannon LaMorre, also formerly of Olive Media).