When you access our platforms, information is collected as follows:
| On our websites | Standard data that any website across the internet collects when a site is visited
IP Address Cookie data (Pelmorex Cookie Policy) |
This information cannot be used to identify someone |
| On our websites or applications – creating an account
(purpose to upload pictures) |
Standard data that any website across the internet collects when signing up for an account on a website
IP Address Cookie data Email Address First Name |
This information is stored with a 3rd party (LoginRadius) that collects the information on our behalf and keeps it secure.
The only time we would access this information is if you ask us to delete your account or make changes on your behalf. This information is not stored on any of our systems or used in conjunction with any other information collected |
| On all our platforms | Location information – if you have allowed us to do so
Location information and account information (noted above) are never linked together |
We are unable to tie location information back to an individual because no other identifying information is collected |
What if I have contacted you with a question or concern? What do you collect then?
If you have ever contacted the company with a question/concern we collect certain information at the time you write to us, such as email address. We collect this information solely so we can respond to your inquiry.
So if you collect this information, how do I know you are not sharing my personal information?
All information that is collected is always in the aggregate and is non-personally identifiable. We never sell or share any individual or personally-identifiable user information.
We only share products consisting of anonymous aggregated insights with select third parties who enter into contracts with us and have agreed to safeguard the information with the same care as we do.
Our business partners are retail brands and agency partners looking for aggregated marketing insights. These partners receive anonymous aggregated insights to select and serve relevant ads, perform marketing analytics and marketing insights to customers and partners.
What is aggregate data?
Data points that are formed by adding together several information points that prevent identifying any individual user.
Why do you have advertising on your products?
We offer our services for free. In order to do so, advertising is part of this free service for our applications.
Are you a "data broker"?
No. We never sell personal information to anyone else.
What are the benefits to me if I opt in to share my location information?
You will receive precise weather information and safety alerts for the location in which you are accessing our services. The location data is anonymous with no personal information collected. This anonymous aggregated location data can be used for targeted advertising or marketing analytics. In other words, we look at trends/groups, not individuals. For example, identifying aggregate user segments going to ski hills to target ski related advertising.
What is "personal information"?
In Canadian law, under PIPEDA “personal information” is defined as: any factual or subjective information, recorded or not, about an identifiable individual (ex. Email, home address)