ServiceMaster Restore wanted to drive mass awareness for their Restore emergency restoration services during the peak winter storm months. With our digital and broadcast platforms reaching 22.1 million Canadians in an average month, ServiceMaster Restore partnered with Pelmorex to connect with Canadians during active weather moments.
With an awareness goal, ServiceMaster Restore sponsored The Weather Network’s Storm Centre – a cross platform experience that delivers real-time updates on storms impacting communities. By sponsoring Storm Centre for the months of December 2023 and January 2024, ServiceMaster Restore ensured they were top of mind as Canadians prepared for and responded to active winter weather.
The sponsorship exceeded media delivery expectations and successfully:
Canadians were highly engaged with the Storm Centre content and the campaign delivered record-breaking results, including:
Source: Comscore Media Trend Sept 2022 – June 2023 + Numeris Data Sep 2022 – July 2023
Source: Gustavson Brand Index 2023 study
Source: Pollara 2023 Trust in Media study
ServiceMaster Restore has been working with Pelmorex since 2016 on various campaigns on both the digital and broadcast spaces. Their geo-targeting and weather triggering capabilities creates an excellent synergy by positioning ServiceMaster Restore as the solution when severe weather affects homeowners in the markets we serve. The Storm Centre sponsorship was a natural addition that reinforces the association of active weather with our brand and the outstanding results solidified our relationship with Pelmorex for years to come.
Oakville
2655 Bristol Circle,
Oakville, Ontario
L6H 7W1
Montréal
1200 Papineau Ave., Suite 300,
Montréal, Québec
H2K 4R5
Salem
1 Stiles Rd., Suite 305
Salem, NH
03079
Madrid
Calle Príncipe de Vergara 108, 4º
28002
Madrid
