“Most of the time, innovation creates disruption. But it also creates opportunities, and we’re very good at seizing these.”

Pierre Morrissette

Who we are

Pelmorex operates the following divisions:
• Pelmorex Weather Networks
• Pelmorex Data Solutions

Building on what we do best and going where the market will be, we have evolved from being a leader in weather information services to breaking new ground in offering specialized data solutions to our clients.

Our Business

We deliver information networks and data solutions.

Timeline

2024
Launch of the new Weather Network iPAD app on iOS/iPAD OS 16.4 and up

April, 2024

Pelmorex Corp. Celebrates 35 years!

April, 2024

Launch of TWN Elements – new FAST Streaming Channel

February, 2024: Explore the world and feel inspired as you immerse yourself in nature, outdoor adventure and travel journeys.

Go Beach App Launched in the US

February, 2024: Eltiempo launches a new version of their beach app.
2023
TWN Morning Show rebranded

December, 2023: The Weather Network launches Weather AM with fresh branding and new graphics.

The Weather Network Delivers Hourly Forecasts on NITV and Uvagut TV

December, 2023: The creation of four 3-minute local weather forecasts, 16 times a day, for the Inuit regions of Nunatsiaq, Nunavut, Nunavik and Nunatsiavut.

Retail Unit Launch

December, 2023: Our dynamic ad format allows retailers to showcase multiple SKUs and categories in an interactive manner, offering precise geo and audience targeting for enhanced visibility and engagement.

Eltiempo launches SKIO

December, 2023: A new app for lovers of snow and mountain sports.

The Weather Network TV App on Rogers Ignite TV & Ignite Streaming is launched

October, 2023: Showcases our continued commitment towards delivering an innovative consumer experience, using the latest cutting-edge IPTV technology available.

Launch of Your Weather Assistant on TWN platforms

October, 2023: A generative AI tool to transform the way people consume weather information.

#1 trusted news source

September, 2023: TWN/MM recognized as the #1 most trusted news source in Canada by Pollara Strategic Insights.

GoPlaya App launches in Spain

July, 2023: Users can plan their beach vacation easily and find the right place for them to relax and unwind.

#1 most trusted media brand

June, 2023: TWN/MM named the #1 most trusted media brand in Canada by the 2023 Gustavson Brand Study.

Advertising Studio Launch

June, 2023: A tool to support local small businesses to create and manage ads on The Weather Network and/or MétéoMédia platforms to enable them to connect with our Canadian audiences.

ICF Prism Award

May, 2023: The Roundtable and Pelmorex won another award for our Catalyst Program. The program received the ICF Prism Award in recognition of abetting coaching into our organizational culture.

Nana Banerjee named President & CEO of Pelmorex Corp.

April, 2023: Fostering growth and driving innovation is the primary focus for Dr. Banerjee.

FAST Channel Launched

April, 2023: First weather-related programming service in Canada to be provided on FAST.

Climate Changemakers Series

April, 2023: First episode launches on YouTube.

Pelmorex Audience Arrives in Spain

April, 2023: A digital advertising campaign management solution that provides marketers with the ability to reach audiences across multiple platforms, activate media campaigns to best suit their business needs.

2023
2022
Pierre L. Morrissette becomes interim-CEO

October, 2022

TWN launches TV app on Shaw TV

July, 2022: TWN TV App now available to more than 500,000 Shaw TV subscribed households in Canada. Providing viewers with easy on-demand access to hyper-local weather information, down to a user’s postal code.

TWN/MM launches new travel planner

May, 2022: Provides desktop, mobile web, and Android app users with historical weather information for over 50 cities in 11 countries to help Canadians determine the best time of year to visit their preferred destinations.
2021
#ChooseOurOwnAdventure

Our President and CEO, Sam Sebastian, announces his vision for the future of work at Pelmorex, post pandemic. This includes a hybrid use of our offices, self governing teams to collectively find the right balance of in-office connection time with remote work, and an individual plan that is optimal for each employee.

Gustavson Brand Trust Index

The Weather Network and MétéoMédia rank #1 in the Media category in the Gustavson Brand Trust Index by the Peter B. Gustavson School of Business at the University of Victoria.

2021
2020
Launch of A Brighter Day & Ensoleillez Votre Journée

The Weather Network and MétéoMédia launch A Brighter Day/Ensoleillez Votre Journée- feel-good content hubs dedicated solely to positive news.

Gustavson Brand Trust Index

The Weather Network and MétéoMédia rank #4 in Canada’s most trusted brands during COVID-19 in the Gustavson Brand Trust Index by the Peter B. Gustavson School of Business at the University of Victoria.
2019
Majority Investment in Weather Source

A leading provider of weather data products in the U.S. market

2019
2018
Otempo.pt

Pelmorex continues to expand internationally with the acquisition of otempo.pt for the Portugal market

Best Managed Companies

Pelmorex continues to be a Platinum Club status member with the program by retaining its Best Managed designation for 12 consecutive years.
2017
Apple’s Best of 2017

The Weather Network & MétéoMédia named most popular weather app by the App Store

Pelmorex Acquires Addictive Mobility

Canada’s largest mobile-first data management and media buying platform.

Pelmorex Evolves Business With New CEO

Pierre Morrissette, founder and CEO since 1989, becomes Executive Chairman effective September 5, 2017 while Sam Sebastian, former Google Vice President and Managing Director of Canadian Operations, joins Pelmorex Corp. as President and CEO.

Pelmorex Corp. Invests In Complete Concussion Management Inc. (CCMI)

Is a network of trained multidisciplinary healthcare practitioners that collaborate with physicians to co-mange concussion injuries, helping patients and athletes safely return to learn, work and play. https://completeconcussions.com/

Pelmorex Corp

Pelmorex Media Inc. rebrands as Pelmorex Corp.

Pelmorex Grows Beyond Weather…

Pelmorex grows beyond weather and launches Pelmorex Data Solutions.

Clima Launch (Mexico, Brazil, Colombia)

Launch of Clima Mexico (January), Clima Brazil (February) and Clima Colombia.

15th Out Of 100 Most Influential Brands

The Weather Network/MétéoMédia places 15th out of 100 in Ipsos Reid’s Most Influential Brands study, marking their fifth consecutive appearance on the list, and within the top 20.

Live Streaming Services

Live Streaming services available within The Weather Network’s TV apps for a wide range of platforms, marking a distribution milestone.

Pierre L. Morrissette Named To The Order Of Canada

Pelmorex founder named to the Order of Canada, in recognition of his business and community leadership.

2017
2016
Clima Argentina

Launch of Clima Argentina.

Apple’s Best Of 2016

The Weather Network and MétéoMédia feature on Apple’s Best of 2016 list.

Launch Of DoubleClick Dynamic Ad Insertion

Launch of DoubleClick Dynamic Ad Insertion for The Weather Network’s Android TV app, offering an individually tailored ad experience to viewers, delivered via the Cloud.

Fire + Rain Launches

Fire + Rain, a ‘weather-lite’ app targeted at Millennials, launches in the App Store® for iOS users.

Redesigned Android App Launch

Launch of redesigned Android app for The Weather Network and MétéoMédia, with new interface and design making it easier for users to discover more content.

Canada’s 50 Best

Pelmorex named one of Canada’s 50 Best Managed Companies, for the tenth consecutive year.

Severe Weather Outlook Launches

Severe Weather Outlook launches on The Weather Network and MétéoMédia, helping users prepare for severe weather that may result in warnings or alerts being issued.

Pelmorex Exits Beat The Traffic

Pelmorex exits its Beat the Traffic services.
2015
100% Ownership Of Pelmorex Media Inc.

Pelmorex founder acquires 49% interest held by The Weather Channel LC. Pelmorex Corp. now 100% owned by the founders HoldCo.

16th On Ipsos Reid’s List

The Weather Network ranks in the top 20 on the Ipsos Reid’s list of Most Influential Brands in Canada.

New Weather App For The Apple Watch.

The Weather Network/MétéoMédia launches a new weather app for the Apple Watch.

Eltiempo.Es Soccer Vertical

Eltiempo.es launches a Soccer Vertical targeted to soccer fans.

TWN Flood Warnings In UK

The Weather Network launches Flood Warnings as part of its service in the U.K.

Eltiempo.Es Redesign Of IOS And Android.

Eltiempo.es launches redesign of its popular weather app on iOS and Android.

Android TV App Channel Launch

The Weather Network launches first-ever live weather Android TV app channel.

New iPhone App Goes Live

New redesigned iPhone app goes live.

El Tiempo.Es Wind And Waves

El tiempo.es launches a Wind and Waves Vertical targeted to water sport fans.

Partnership With Limited Space

The Weather Network UK partners with Limited Space to provide content on their shopping centre digital screens

2015
2014
TWN ITV App Available

The Weather Network iTV app becomes available on all major connected TV models.

The Weather Network Launches A Redesign Of Its Popular IPad Weather App.

The Weather Network launches a redesign of its popular iPad weather app.

NAAD System

CRTC requires all Canadian broadcasters to disseminate emergency alerts via the NAAD System.

Sharing Agreement With CBC

The Weather Network signs content sharing agreement with CBC.

Canada’s 10 Most Admired Corporate Cultures

Pelmorex selected as one of Canada’s 10 Most Admired Corporate Cultures.

Eltiempo.Es ITV Available On Connected TV

Eltiempo.es iTV app becomes available on all major connected TV models.

Eltiempo.Es Launches App On Windows Phone, Windows 8 And Firefox.

Eltiempo.es launches its weather app on Windows Phone, Windows 8 and Firefox.

Launch Of TWN US

Launch of The Weather Network US website (www.theweathernetwork.com/us).

TWN Launches In The U.K.

The Weather Network launches in the U.K., and releases its U.K. iPhone app, along with a premium Connected TV app on EE TV.

Wetter Plus Launches

In Germany, The Weather Network launches under the name wetterplus.de.
2013

TWN 25th Anniversary

The Weather Network and MétéoMédia celebrate their 25th anniversary.

Relaunch Of TheWeatherNetwork.Com

Relaunch of TheWeatherNetwork.com and MétéoMédia.com websites.

Building Expansion

Oakville Media Centre expands to 100,000 sq ft.

TWN Named Canada’s Most Influential Brands

The Weather Network is named one of Canada’s Most Influential Brands by Ipsos Reid.

2013
2012
Launch Of PointCast

Launch of PointCast across North America, narrowing weather information down to a specific Canadian postal code or U.S. ZIP code.

Acquisition Of Eltiempo.Es.

Acquisition of eltiempo.es.

Acquisition Of Beat The Traffic.

Acquisition of Beat The Traffic.

Launch Of Travelers Network.

Launch of Travelers Network.
2011
CHCH-TV Partnership

Partnership with CHCH-TV, to enhance the Ontario Red Alert Warning System.

Ontario Amber Alert Program

Ontario Amber Alert Program partners with Pelmorex.

HDTV Channel Launch

Launch of HDTV Channel on MTS, Cogeco and Rogers networks.

2011
2010
NAAD System Launch

Pelmorex launches National Alert Aggregation and Dissemination (NAAD) System.

Blackberry Launch

Launch of Enhanced Mobile Website and WeatherEye mobile app for Blackberry.

WeatherEye 4.0

Launch of WeatherEye 4.0 desktop application.
2009
20th Anniversary

Pelmorex Media Inc. celebrates 20th anniversary.

2009
2008
Local Programming, WeatherEye Mobile

Launch of Local Programming, WeatherEye Mobile.
2007

Launch Of Video On Demand And Dynamic Mapping

Allowing for more interactivity with consumers.

Lightning Detection Network Launches

Network detects and locates lightning strikes across Canada.

2007
2006
Hourly Forecasts And Sirius Satellite Radio

Launch of Hourly Forecasts and weather service on Sirius Satellite Radio for The Weather Network

Canada’s 50 Best

Pelmorex becomes one of Canada’s 50 Best Managed Companies

CAB Hall Of Fame

Founder, Pierre L. Morrissette inducted into the CAB Hall of Fame
2005
New Headquarters

Pelmorex moves into custom-built 60,000 square foot headquarters in Oakville, Ontario.

2005
2004
Launch Of RWIS

Launch of Road Weather Information Systems (RWIS), providing current atmospheric and road surface conditions.

WeatherEye Launch

Launch of PC desktop ‘WeatherEye’ applications, providing users with quick access to weather information.

Launch Of 14 Day Trend

Launch of 14 Day Trend.
2003
In-Channel Interactive Service

The Weather Network and MétéoMédia are among the first broadcasters to launch an in-channel interactive service on satellite.

2003
2002
Launch Of Mobile Web Services

mobile.theweathernetwork.com and mobile.meteomedia.com are launched for mobile devices.
2001

WeatherDirect Launch

Launch of WeatherDirect and MétéoDirect email services.

2001
1999
Farmzone Launch

Launch of Farmzone, providing specific weather information to the agricultural sector.
1998
New Headquarters For The Weather Network

The Weather Network moves from Montreal to new headquarters in Mississauga, Ontario.

1998
1997
Pelmorex Forecast Engine Launch

Launch of Pelmorex Forecast Engine, which allows meteorologists at The Weather Network and MétéoMédia to issue weather forecasts down to a 10-square-kilometre grid.
1996
Weather Channel A Strategic Minority Shareholder.

The Weather Channel becomes a strategic minority shareholder.

PMX Localization Technology Launch

Launch of PMX Localization Technology, providing individual, simultaneous forecasts for 1,200 communities across Canada.

Digital Satellite Distribution

The Weather Network and MétéoMédia move to digital satellite distribution, becoming two of the first channels to do so.

1996
1995

Websites Launched

theweathernetwork.com and météomédia.com websites are launched
1994
Launch Of Pollen Forecast

Launch of Pollen Forecast

1994
1993
Pelmorex UV Network

Launch of Pelmorex UV Network, with 24 monitoring sites across the country reporting UVB observations on an hourly basis.

Winter Highway Conditions Report

Launch of Winter Highway Conditions Report.

Pelmorex Media Inc. Acquires The Weather Network And MétéoMédia

CRTC approves Pelmorex’s application to aquire The Weather Network and MétéoMédia
1991
Pelmorex Acquires TWN

Pelmorex negotiates the acquisition of The Weather Network and MétéoMédia and applies to the CRTC for approval

1991
1989

Pelmorex Media Inc. Founded

Pelmorex is founded by Pierre L. Morrissette, Chairman, President and CEO, and controlling shareholder.

“Most of the time, innovation creates disruption. But it also creates opportunities, and we’re very good at seizing these.”

Who we are

Our Business

Timeline

2024

Launch of the new Weather Network iPAD app on iOS/iPAD OS 16.4 and up

Pelmorex Corp. Celebrates 35 years!

Launch of TWN Elements – new FAST Streaming Channel

Go Beach App Launched in the US

2023

TWN Morning Show rebranded

The Weather Network Delivers Hourly Forecasts on NITV and Uvagut TV

Retail Unit Launch

Eltiempo launches SKIO

The Weather Network TV App on Rogers Ignite TV & Ignite Streaming is launched

Launch of Your Weather Assistant on TWN platforms

#1 trusted news source

GoPlaya App launches in Spain

#1 most trusted media brand

Advertising Studio Launch

ICF Prism Award

Nana Banerjee named President & CEO of Pelmorex Corp.

FAST Channel Launched

Climate Changemakers Series

Pelmorex Audience Arrives in Spain

2023

2022

Pierre L. Morrissette becomes interim-CEO

TWN launches TV app on Shaw TV

TWN/MM launches new travel planner

2021

#ChooseOurOwnAdventure

Gustavson Brand Trust Index

2021

2020

Launch of A Brighter Day & Ensoleillez Votre Journée

Gustavson Brand Trust Index

2019

Majority Investment in Weather Source

2019

2018

Otempo.pt

Best Managed Companies

2017

Apple’s Best of 2017

Pelmorex Acquires Addictive Mobility

Pelmorex Evolves Business With New CEO

Pelmorex Corp. Invests In Complete Concussion Management Inc. (CCMI)

Pelmorex Corp

Pelmorex Grows Beyond Weather…

Clima Launch (Mexico, Brazil, Colombia)

15th Out Of 100 Most Influential Brands

Live Streaming Services

Pierre L. Morrissette Named To The Order Of Canada

2017

2016

Clima Argentina

Apple’s Best Of 2016

Launch Of DoubleClick Dynamic Ad Insertion

Fire + Rain Launches

Redesigned Android App Launch

Canada’s 50 Best

Severe Weather Outlook Launches

Pelmorex Exits Beat The Traffic

2015

100% Ownership Of Pelmorex Media Inc.

16th On Ipsos Reid’s List

New Weather App For The Apple Watch.

Eltiempo.Es Soccer Vertical

TWN Flood Warnings In UK

Eltiempo.Es Redesign Of IOS And Android.

Android TV App Channel Launch

New iPhone App Goes Live

El Tiempo.Es Wind And Waves

Partnership With Limited Space

2015

2014

TWN ITV App Available

The Weather Network Launches A Redesign Of Its Popular IPad Weather App.

NAAD System